Search for dissertations about: "Rodrigues Clarinda"

Found 1 swedish dissertation containing the words Rodrigues Clarinda.

2. 1. Brand Sensuality and Consumer-Based Brand Equity

   Author : Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring;

   Abstract : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. READ MORE