Search for dissertations about: "Sales Thesis"

Showing result 6 - 10 of 277 swedish dissertations containing the words Sales Thesis.

2. 6. Business Intelligence through a sociomaterial lens : The imbrication of people and technology in a sales process

   Author : Tobias Christian Fischer; Einar Iveroth; Jan Lindvall; Mathias Cöster; Christina Keller; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; big data; business intelligence; business intelligence systems; data analytics; digital transformation; imbrication; sales process; sociomateriality; sociomaterial imbrication model; work shadowing;

   Abstract : Digitalization and digital devices are on the rise, and as a result, many new products and services have been developed, which has led to greater interaction between people and technology. This thesis explores the interaction between people and technology by looking at the daily use of a business intelligence (BI) system in an automotive company’s sales process, where sellers use the system to analyze, report, and measure sales performance. READ MORE

4. 7. Towards enhanced sales and operations planning : Using machine learning for decision support in an engineer-to-order context

   Author : Nils-Erik Ohlson; Jenny Bäckstrand; Maria Riveiro; Hafez Shurrab; Jönköping University; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Engineer-to-order; tactical planning; sales and operations planning; machine learning; trust; konstruktion mot order; taktisk planering; sälj- och verksamhetsplanering; maskininlärning; tillit;

   Abstract : All companies deal with tactical planning questions and decisions, for example balance demand and supply, to be able to create an acceptable delivery ability without too much inventory or resources/capacities. For that, some companies use Sales and Operations Planning (S&OP) as their tactical planning process. READ MORE

5. 8. Deal of the day : an assessment of a new form of sales promotion

   Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
   Keywords : deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

   Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE

6. 9. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

   Author : Lena Hohenschwert; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

   Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE

7. 10. Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations

   Author : Benny Berggren Newton; Lars-Johan Åge; Aihie Osarenkhoe; Erik A. Borg; Jens Hultman; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management; Ethical Behavior; Business Basics; Sales Organizations; Grounded Theory; Management; Etiskt beteende; Business Basics; Säljande organisationer; Grundad Teori; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Abstract : Background: Managing co-workers’ ethical behavior in sales organizations is a complex social process. To start, sales organizations incorporate several actors to manage, often simultaneously, all with their own agendas. READ MORE