Search for dissertations about: "Sandhiya Goolaup"
Found 1 swedish dissertation containing the words Sandhiya Goolaup.
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1. On Consumer Experiences and the Extraordinary
Abstract : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. READ MORE
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