Search for dissertations about: "Sanjay Nagaraj"
Found 1 swedish dissertation containing the words Sanjay Nagaraj.
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1. The impact of consumer knowledge, information mode and presentation form on advertising effects
Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE
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