Search for dissertations about: "Sanjay Nagaraj"

Found 1 swedish dissertation containing the words Sanjay Nagaraj.

2. 1. The impact of consumer knowledge, information mode and presentation form on advertising effects

   Author : Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

   Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE