Search for dissertations about: "Sarah Serbin Wikner"

Found 1 swedish dissertation containing the words Sarah Serbin Wikner.

  2. 1. On customer value : a study of the IT supplier Atea and three of its customers

    Author : Sarah Serbin Wikner; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP; Business studies;

    Abstract : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). READ MORE