Search for dissertations about: "Sensory cues"

Showing result 1 - 5 of 46 swedish dissertations containing the words Sensory cues.

  2. 1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

    Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

    Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE

  4. 2. Harmonising value in a car’s interior using sensory marketing as a lens

    Author : Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

  5. 3. Autobiographical Memory : Depending on sensory retrieval cue and gender

    Author : Kristina Petersén Karlsson; Fredrik Jönsson; Johan Willander; Sverker Sikström; Jonathan Koppel; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; autobiographical memory; sensory retrieval cues; age distribution; phenomenological ratings; latent semantic analysis LSA ; linguistic inquiry word count LIWC ; gender differences; Psychology; psykologi;

    Abstract : In my thesis I raised two questions: Does autobiographical memory differ i) depending on the sensory retrieval cue (Study I and II)? and ii) depending on gender (Study III)?Concerning retrieval cues, three unimodal cues (i.e., photographs, naturalistic sounds and odors) and one multimodal cue (i.e. READ MORE

  6. 4. Predator-prey interactions in freshwater systems: The importance of chemical communication

    Author : Kajsa Åbjörnsson; Enhet akvatisk ekologi; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; marine biology; aquatic ecology; limnology; Marinbiologi; limnologi; akvatisk ekologi; Ecology; Ekologi; Hydrobiology; trophic cascades; non-lethal effects; benefits; costs; heredity; predator experience; alarmsubstances; dietary cues; amphibian larvae; invertebrates; visibility; fish; behaviour; Predator-prey; chemical cues;

    Abstract : Predator released chemical cues provide a valuable source of information to prey organisms that can be used to alter their behaviour in order to reduce predation risk. In this thesis, I have examined under what circumstances chemical cues may be used by prey, and if prey discriminate between different cues. READ MORE

  7. 5. Hippocampal circuit dynamics in learning and value processing of sensory cues : A study into the function of hippocampal microcircuits involving OLMα2 cells

    Author : Samer Siwani; Klas Kullander; Michael Hasselmo; Uppsala universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES;

    Abstract : The anatomical signatures of the mnemonic/emotional processes share many brain structures, one of which seems to constitute a bridge, the hippocampus. It functions as a structure that consolidates engrams. It is connected to the prefrontal cortex, nucleus accumbens and amygdala, structures that provide emotional salience. READ MORE