Search for dissertations about: "Service-Dominant logic"

Showing result 16 - 20 of 22 swedish dissertations containing the words Service-Dominant logic.

  2. 16. Co-Creating Value : Reframing Interactions in Service Consumption

    Author : Anna Fyrberg Yngfalk; Sten Söderman; Per Skålén; Bino Catasús; Tore Strandvik; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value; interaction; service; co-creation; operant resources; consumption; företagsekonomi; Business Administration;

    Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE

  4. 17. From Marketing to, to Marketing with Consumers

    Author : Jimmie Röndell; James Sallis; Amjad Hadjikhani; David Sörhammar; Per Skålén; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. READ MORE

  5. 18. Drivers of customers' service experiences : a customer perspective on co-creation of restaurant services, focusing on interactions, processes and activities

    Author : Ute Walter; Åsa Öström; Bo Edvardsson; Tore Strandvik; Örebro universitet; []
    Keywords : customer service experience; experience driver; dynamic; restaurant; co-creation; critical incident technique; phone encounters; experience room; servicescape; social interaction; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Abstract : It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. READ MORE

  6. 19. The arrival of the tipping point of solar photovoltaic technology

    Author : Ying Yang; Jinyue Yan; Reinhard Madlener; Mälardalens högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industriell ekonomi och organisation; Industrial Economics and Organisations;

    Abstract : Solar photovoltaic (PV) technology has become well-established for addressing both greenhouse gas emission reductions and regional air pollution. Rapid developments within the solar PV sector are still facing various technical barriers, economic impediments, and institutional barriers. READ MORE

  7. 20. Innovating Innovation : Understanding the Role of Service Design in Service Innovation

    Author : Ana Kuštrak Korper; Stefan Holmlid; Lia Patrício; Johanna Gummerus; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Organizations across industries and sectors are seeking novel ways to innovate that can address the complex environments in which they operate. The complexity is reflected in an increasing focus on service innovation as the main growth trajectory, which entails ongoing infusion of technology into creating service offerings focused on customer experience. READ MORE