Search for dissertations about: "Service-Dominant logic"

Showing result 21 - 22 of 22 swedish dissertations containing the words Service-Dominant logic.

  2. 21. Visualisations in Service Design

    Author : Fabian Segelström; Stefan Holmlid; Arne Jönsson; Björn Alm; Linköpings universitet; []
    Keywords : TECHNOLOGY; TEKNIKVETENSKAP;

    Abstract : Service design is a relatively new field which has its roots in the design field, but utilises knowledge from other disciplines focusing on services as well. The service design field can be described as a maturing field. However, much which is considered knowledge in the field is still based on anecdotes rather than research. READ MORE

  4. 22. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE