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Found 2 swedish dissertations matching the above criteria.

2. 1. Rhetorical business : A study of marketing work in the spirit of contradiction

   Author : Tomas Nilsson; Institutionen för tjänstevetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

   Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

4. 2. Celebrating with Words : Studies in the Rhetorical Works of the Gaza School

   Author : David Westberg; Jan Olof Rosenqvist; Ruth Webb; Uppsala universitet; []
   Keywords : HUMANIORA; HUMANITIES; Gaza school; Late Antique rhetoric; Late Antique oratory; epideictic; Choricius of Gaza; Procopius of Gaza; classical tradition; mimesis; panegyric; funeral speeches; wedding speeches; ecphrasis; Classical philology; Klassiska språk; Greek; grekiska;

   Abstract : This study investigates the School of Gaza, a circle of rhetoricians in Late Antique Palestine. Special attention is paid to Choricius and Procopius of Gaza, and in particular to their epideictic works. READ MORE