Search for dissertations about: "Staffan Brege"

Showing result 11 - 15 of 22 swedish dissertations containing the words Staffan Brege.

2. 11. Firm-level entrepreneurship and the internationalization of small and medium-sized enterprises

   Author : Mojtaba Hosseini; Hossein Dadfar; Staffan Brege; Desirée Holm; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : During the last decade, firm-level entrepreneurship as an important phenomenon that may influence the corporate performance, attracted the attention of many researchers and a number of measurements were developed to gauge the entrepreneurial intensity at the firm level such as entrepreneurial orientation, corporate entrepreneurship, and entrepreneurial management. EO and CE found more popularity and researchers employed them to investigate the phenomenon of firm-level entrepreneurship. READ MORE

4. 12. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

   Author : Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Abstract : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. READ MORE

5. 13. Design-led organisations : A multiple-case study of the interplay between design and marketing

   Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

   Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE

6. 14. Visual aesthetics in product development : A balance between commercial and creative imperatives

   Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
   Keywords : Visual aesthetics; product design; product development; furniture; designer products;

   Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE

7. 15. Public Procurement and the Development of the Swedish Telecommunications Market

   Author : Helena Lindskog; Staffan Brege; Per-Olof Brehmer; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public procurement; telecommunications; telecom market development; electronic procurement; Business studies; Företagsekonomi;

   Abstract : This thesis describes and analyses public procurement and its processes in general against the framework of industrial marketing and purchasing. In particular, it focuses on the public procurement of telecommunications (“telecom”) and its effects on the de-monopolization and development of the Swedish telecom market based on empirical material from three case studies, interviews and publicly available written sources. READ MORE