Search for dissertations about: "Strategic Customer Management"

Showing result 1 - 5 of 57 swedish dissertations containing the words Strategic Customer Management.

  2. 1. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management

    Author : Robert Spencer; Lars Hallen; Ivan Snehota; Renato Fiocca; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Key Account; Strategic Customer Management; Network; Relationship management; Industrial marketing; Företagsekonomi; Business studies; Företagsekonomi;

    Abstract : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. READ MORE

  4. 2. The Microstructure of Collaborative E-business Capability

    Author : John Gibe; Institutet för Ekonomisk forskning; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Organisationsteori; Organizational science; Strategic management; RBV; Resource-based view; Capability microstructures; Capabilities; B2B; Collaboration; Electronic commerce; E-business; E-commerce; Företagsledning; management;

    Abstract : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. READ MORE

  5. 3. The Development of Quality Management toward Customer Value Creation

    Author : Djoko Setijono; Dick Sandberg; Jens Jörn Dahlgaard; Bo Bergman; Växjö universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer value; quality management; six sigma; lean production; Industrial engineering and economy; Industriell teknik och ekonomi;

    Abstract : The evolving roadmaps of TQM (i.e. Six Sigma and Lean Production) have reached a consensus that creating value to customers is the aim of quality management. READ MORE

  6. 4. Essays on strategic price bundling in retail banking

    Author : Merja Mankila; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

  7. 5. Strategic Sustainability Risk Management in Product Development Companies

    Author : Jesko Schulte; Sophie Hallstedt; Sören Knuts; Raine Isaksson; Blekinge Tekniska Högskola; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; sustainable product development; sustainable design; risk management; corporate sustainability; product innovation; sustainability transition; Strategic Sustainable Development; Strategisk hållbar utveckling;

    Abstract : Society’s transition towards a sustainable state entails rapid and disruptive change in all sectors. This change is the source of profound uncertainty. READ MORE