Search for dissertations about: "Strategic positioning"

Showing result 1 - 5 of 32 swedish dissertations containing the words Strategic positioning.

2. 1. Mind the Mind : Strategic Communication in the Swedish Green Party

   Author : Emma Svensson; Jakob Svensson; Mats Edenius; Eli Skogerbø; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic Communication; Strategic Political Communication; Election Campaigns; Practice Theory; Strategy as Practice; Objective Mind; Biography; Positioning; Tensions; Medie- och kommunikationsvetenskap; Media and Communication Studies;

   Abstract : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. READ MORE

4. 2. Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms

   Author : Linda Höglund; Claes Hultman; Maria Mårtensson; Björn Bjerke; Bengt Johannisson; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; entrepreneurship in established firms; organisational entrepreneurship; opportunity; advantage; discursive psychology; discursive practices; interpretative repertoires; positioning; discursive devices; Business Studies; Företagsekonomi;

   Abstract : This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. READ MORE

5. 3. Strategic Positioning of the Emerging Third-Party Logistics Providers

   Author : Magnus Berglund; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; Third-party logistics; Outsourcing; Value creation; Strategic positioning;

   Abstract : The dissertation deals with the so-called Third-Party logistics Provider (TPLP) with the purpose of explaining strategic positions of the emerging TPLPs. The development of Third-Party Logistics (TPL) can be said to have occurred during the last 15 - 20 years and have created a new kind of service, i.e. READ MORE

6. 4. Third-party logistics providers : towards a conceptual strategic model

   Author : Magnus Berglund; Statens väg- och transportforskningsinstitut; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Third-party logistics; Third-party logistics providers; Strategy; Positioning; Subcontracting; Outsourcing; Future; Supply chain integration;

   Abstract : The purpose of the study is to: 1. develop a model for studying the strategies of third-party providers, and 2. preparing empirically supported hypotheses regarding the TPL providers strategies. READ MORE

7. 5. ‘Collaborative Competition’ : Stance-taking and Positioning in the European Parliament

   Author : Nazli Avdan; Leelo Keevallik; Angelika Linke; Frank Baasner; Jan Anward; John DuBois; Linköpings universitet; []
   Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Parliamentary Interaction; Questions and Questioning; the European Parliament; Stancetaking; Intergroup Positioning;

   Abstract : The European Parliament (EP) is the scene where certain issues concerning over 500 million ‘Europeans’ are publicly debated and where politically relevant groupings are discursively coconstructed. While the Members of the Parliament (MEPs) pursue their political agendas, intergroup boundaries are drawn, reinforced, and/or transgressed. READ MORE