Search for dissertations about: "Strategy Account management"
Showing result 1 - 5 of 61 swedish dissertations containing the words Strategy Account management.
-
1. The Practice of Strategy Formation – Opening the Green Box
Abstract : This thesis reports the results from an in-depth longitudinal study of how a new strategy actually forms in practice. The focus is on a Swedish multinational firm called the “MECH Group” and its efforts to combine environmental and business concerns in the new strategy called “Positive Impact. READ MORE
-
2. Re-viewing industrial energy-efficiency improvement using a widened system boundary
Abstract : Improved energy efficiency in industry is important for reaching the targets within the EU strategy for increased sustainability. However, energy efficiency is not always prioritised within companies, and the improvement potential remains large. This paradox called an energyefficiency gap is explained by energy-efficiency barriers. READ MORE
-
3. In Search of Strategic Consistency - A Model for Evaluation of how Stategies Support Objectives
Abstract : Developments during recent years have brought a divergence between strategic management theory and practice. While practitioners perceive an undiminished need for identification and implementation of appropriate strategic directions of companies, theorists have stressed the limitations that apply to rational strategic analysis and decision-making. READ MORE
-
4. Sales coordination in multinational corporations : development and management of key account programmes
Abstract : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. READ MORE
-
5. Economics of Landfill Mining : Usefulness and Validity of Different Assessment Approaches
Abstract : Landfill mining (LFM) is an alternative strategy to manage landfills that integrates remediation with secondary resource recovery. At present, LFM remains as an emerging concept with a few pilot-scale project implementations, which presents challenges when assessing its economic performance. READ MORE