Search for dissertations about: "Strategy"

Showing result 11 - 15 of 4041 swedish dissertations containing the word Strategy.

2. 11. Management control and strategy : a case study of pharmaceutical drug development

   Author : Fredrika Berglund; Linköpings universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Management control systems; Tight control; Loose control; Interactive control; Diagnostic control; Budget; Portfolio management; Project management; Goals and Objectives systems; Business strategy; Research Development; Pharmaceutical; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

   Abstract : How are formal management controls designed and used in research & development (R&D)? The purpose of this study is to explain how such systems are designed and used in formulating and implementing strategies in a pharmaceutical product development organisation. The study uses a contingency approach to investigate how the control system is adjusted to the business strategy of the firm. READ MORE

4. 12. Corporate Entrepreneurship as a Business Development Strategy

   Author : Kent Thorén; Terrence Brown; Candida Brush; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Corporate entreprenurship; strategy; business; management; business development.; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Abstract : Previous research has generated a substantial body of knowledge regarding the exploration and exploitation of opportunities, two of the main manifest activities of entrepreneurship. This thesis does not primarily examine any of these activities; instead it investigates an important question regarding what happens between them. READ MORE

5. 13. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

6. 14. Visions of Strategy : Following Clausewitz's Train of Thought

   Author : Anders Palmgren; Michael Rainsborough; Försvarshögskolan; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Krigsvetenskap; Krigsvetenskap;

   Abstract : .... READ MORE

7. 15. On Logistics in the Strategy of the Firm

   Author : Tobias Kihlén; Mats Abrahamsson; Andreas Norrman; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business and economics; logistics; strategy; resource-based view; positioning theory; Ekonomi; Business and economics; Ekonomi;

   Abstract : The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of logistics.The clothing retailers H&M and Inditex manage to pursue strategies of growth under sustained profitability. READ MORE