Search for dissertations about: "Sustainable marketing"

Showing result 1 - 5 of 34 swedish dissertations containing the words Sustainable marketing.

2. 1. Drivers to and barriers against sustainable consumption : exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles

   Author : Zeinab Rezvani; Johan Jansson; Maria Bengtsson; Patrick De Pelsmacker; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer behavior; sustainable consumption; anticipated emotion; moral norm; attitudes; electric vehicles; alternative fuel vehicles; marketing; marknadsföring;

   Abstract : With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. READ MORE

4. 2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

   Author : Arash Kordestani; James P. Rakowski; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industriell marknadsföring; Industrial Marketing;

   Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

5. 3. Social Marketing through Events

   Author : Henrik Jutbring; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE

6. 4. Assessing sustainable approaches to sanitation planning and implementation in West Africa

   Author : Jennifer R. McConville; Gunno Renman; Jan-Olof Drangert; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Decision-Making; Implementation; Planning; Sanitation; Sustainable; Civil engineering and architecture; Samhällsbyggnadsteknik och arkitektur;

   Abstract : The challenge of achieving global sanitation targets is that it requires application of both technology that is appropriate and a supporting organizational structure. The interactions between the two begin during the planning/decision-making process and continue throughout the system lifetime. READ MORE

7. 5. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

   Author : Catrin Lammgård; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; freight; transportation; transport market segmentation; green purchasing; sustainable logistics; shippers´ buying behavior; environmental management; green marketing;

   Abstract : .... READ MORE