Search for dissertations about: "Tatiana Chekalina"
Found 2 swedish dissertations containing the words Tatiana Chekalina.
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1. A value co-creation perspective on the customer-based brand equity model for tourism destinations
Abstract : .... READ MORE
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2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE
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