Search for dissertations about: "Ted Karlsson"

Found 1 swedish dissertation containing the words Ted Karlsson.

  1. 1. Internal corporate brand building case studies of three Swedish service firms

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Ted Karlsson; Luleå tekniska universitet.; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE