Search for dissertations about: "The motivation of the consumer"
Showing result 1 - 5 of 16 swedish dissertations containing the words The motivation of the consumer.
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1. The Consumer Motivation Scale: Development of a multi-dimensional measure of economical, hedonic, and normative determinants of consumption
Abstract : .... READ MORE
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2. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption
Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE
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3. Seven dimensions of consumption
Abstract : This thesis presents the development of the integrative, context-sensitive, and multi-dimensional Consumer Motivation Scale (CMS). The CMS is based on the three higher-order master goals of goal-framing theory: the gain goal (“to guard or improve one’s resources”), the hedonic goal (“to feel better right now”), and the normative goal (“to act appropriately”). READ MORE
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4. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE
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5. The economics of household packaging waste : norms, effectiveness and policy design
Abstract : This thesis consists of an introduction and four self-contained papers, which all deal with the economic effectiveness of the Swedish producer responsibility for packaging materials. Paper I analyzes the determinants of household packaging recycling efforts in Sweden by employing data on households' self-reported behavior. READ MORE
