Search for dissertations about: "Thorsten Gruber"

Found 1 swedish dissertation containing the words Thorsten Gruber.

2. 1. Fit in to stand out : An experience perspective on value creation

   Author : Claes Högström; Anders Gustafsson; Bård Tronvoll; Martin Löfgren; Bo Edvardsson; Thorsten Gruber; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; use value; consumer experiences; value creation; strategic schemas; attractive quality; Business Administration; Företagsekonomi;

   Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE