Search for dissertations about: "Tim Foster"

Showing result 1 - 5 of 11 swedish dissertations containing the words Tim Foster.

2. 1. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

   Author : Tim Foster; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE

4. 2. Industrial marketing communication : An empirical investigation on the use of marketing communication tools

   Author : Tim Foster; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : .... READ MORE

5. 3. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

   Author : Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

   Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE

6. 4. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

7. 5. Assessments of Advertisements on Social Networking Sites

   Author : Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

   Abstract : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. READ MORE