Search for dissertations about: "Tomas Mullern"

Showing result 1 - 5 of 6 swedish dissertations containing the words Tomas Mullern.

2. 1. Backers’ crowdfunding journey – An engagement perspective

   Author : Nadia Arshad; Adele Berndt; Tomas Müllern; Robin Teigland; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; engagement; customer journey; crowdfunding; service dominant logic;

   Abstract : Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). READ MORE

4. 2. Learning among entrepreneurs in formal networks : Outcomes, processes and beyond

   Author : Pontus Bergh; Maj-Britt Johansson Lindfors; Joakim Wincent; Tomas Mullern; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; formal learning networks; entrepreneurs; small and medium sized enterprises; learning outcomes; learning situation; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : This dissertation focuses on how entrepreneurs learn to acquire entrepreneurial knowledge and competence, which ultimately can open doors to business success. Contemporary critics suggest that programs designed to develop general competence are not sufficiently relevant to these entrepreneurs. READ MORE

5. 3. Experiencing work/non-work : Theorising individuals’ process of integrating and segmenting work, family, social and private

   Author : Jean-Charles Languilaire; Tomas Müllern; Mikael Nordenmark; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; work non-work; middle-manager; France; life domains; work-life field; boundary perspective; individuals work non-work experiences;

   Abstract : The relationships between work and personal life have been on the public, business, and research agenda for about 35 years. Perspectives on these relationships have shifted from a work-family to work-life or work-personal life focus, from a conflict to a balance or enrichment view and, finally, from a segmentation to an integration perspective. READ MORE

6. 4. Transfer of brand associations over time : the brand extension of Nivea

   Author : Kaisa Lund; Helén Anderson; Tomas Müllern; Mats Urde; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand extension; Brand associations; Brand personality; Marketing; Marknadsföring;

   Abstract : Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. READ MORE

7. 5. Born Globals : Rapid International Growth in New Ventures

   Author : Ingemar Wictor; Svante Andersson; Tomas Müllern; Sören Sören Kock; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born Global; internationalisation; entrepreneur; network; vision; value chain; growth; management; leadership; entrepreneurial teams;

   Abstract : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. READ MORE