Search for dissertations about: "Tore Strandvik"
Found 3 swedish dissertations containing the words Tore Strandvik.
-
1. Co-Creating Value : Reframing Interactions in Service Consumption
Abstract : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. READ MORE
-
2. Drivers of customers' service experiences : a customer perspective on co-creation of restaurant services, focusing on interactions, processes and activities
Abstract : It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. READ MORE
-
3. Role constellations in value co-creation : a study of resource integration in an e-government context
Abstract : The contribution of the present thesis is describing and explaining how value is co-created by addressing customer-employee role constellations during service encounters. There is a specific focus on customers’ and employees’ resource integration when co-creating value. READ MORE
