Search for dissertations about: "UTAUT"
Found 2 swedish dissertations containing the word UTAUT.
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1. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention
Abstract : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. READ MORE
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2. Driver Experience and Acceptance of Driver Support Systems - A Case of Speed Adaptation
Abstract : Substantial research and development efforts are being made to add driver support systems to the arsenal of traffic safety measures. Obviously, the system cannot reduce fatalities and trauma until it is actually used. Hence, drivers’ experiences and acceptance of the system are of paramount importance. READ MORE