Search for dissertations about: "Ulla A. Saari"
Found 1 swedish dissertation containing the words Ulla A. Saari.
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1. Eco-friendliness in the brand experience of high-tech products
Abstract : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. READ MORE
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