Search for dissertations about: "Value premium"
Showing result 1 - 5 of 34 swedish dissertations containing the words Value premium.
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1. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
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2. What is a life worth? : methodological issues in estimating the value of a statistical life
Abstract : This thesis addresses methodological issues in estimating the value of a statistical life (VSL). Two main approaches have been used to estimate the VSL, the indirect and direct methods; the indirect method is based on revealed preferences, such as the wage premium demanded for a risky job. READ MORE
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3. Essays on Takeovers and Executive Compensation
Abstract : Paper 1. The non-US premium discount in global takeovers This paper examines takeover premia around the world and documents a significant discount in bid offers to target firms outside the US. Controlling for deal-level premium determinants, the non-US discount approximates seven percent of the target pre-deal stock price. READ MORE
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4. Essays on Financial Risks and the Subprime Crisis
Abstract : This thesis covers the impact of the financial crisis of 2007-2009, the non-linearity in the impact of bankruptcy risk on leverage and the effect of pessimism and doubt on the equity premium. It consists of four self-contained essays. READ MORE
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5. Harmonising value in a car’s interior using sensory marketing as a lens
Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE