Search for dissertations about: "Viral marketing"

Found 5 swedish dissertations containing the words Viral marketing.

  1. 1. Contagious Communications The role of emotion in viral marketing

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Elsie Margaretha Botha; KTH.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

  2. 2. Political Marketing: Understanding and Managing Stance and Brand Positioning

    University dissertation from Stockholm, Sweden : KTH Royal Institute of Technology

    Author : Alessandro Bigi; KTH.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. READ MORE

  3. 3. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Mana Farshid; Luleå tekniska universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring; Elektronisk handel; Electronic Commerce;

    Abstract : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. READ MORE

  4. 4. Exploring Branded Flash Mobs A study of the impact of branded flash mobs on consumer behavior and consumer experience

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Philip Grant; KTH.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

  5. 5. Chemical use in shrimp farming and environmental implications of antibiotic pollution

    University dissertation from Stockholm : Institutionen för systemekologi

    Author : Sara Gräslund; Stockholms universitet.; [2004]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES;

    Abstract : Shrimp farming is a highly important industry in southeast Asia. A major threat to profitable shrimp farming is disease outbreaks, which has lead to a situation where a large number of chemicals are used to prevent and treat infections. READ MORE