Search for dissertations about: "Web advertising"

Showing result 1 - 5 of 9 swedish dissertations containing the words Web advertising.

2. 1. Attention to Advertising

   Author : Carl Patrik Nilsson; G.M. Naidu; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; Business studies; Företagsekonomi;

   Abstract : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. READ MORE

4. 2. Creative Distraction : The Digital Transformation of the Advertising Industry

   Author : Markus M Bugge; Dominic Power; Anders Malmberg; Neil Coe; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic geography; innovation; advertising; Internet; agglomeration economies; creative; interactive; knowledge; Oslo; Norway; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Economic geography; Ekonomisk geografi;

   Abstract : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. READ MORE

5. 3. Marketing on the Web : empirical studies of advertising and promotion effectiveness

   Author : Micael Dahlén; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : .... READ MORE

6. 4. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

   Author : Nils Holmberg; Humanistlaboratoriet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

   Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE

7. 5. Deep learning for news topic identification in limited supervision and unsupervised settings

   Author : Arezoo Hatefi; Frank Drewes; Johanna Björklund; Xuan-Son Vu; Eric Gaussier; Umeå universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Topic Identification; Data Clustering; News Stream Clustering; Semi-Supervised Learning; Unsupervised Learning; Event Topics; News Stories; Multimodal News; Document Classification; Document Clustering; Deep Learning; Deep Clustering; Pre-trained Language Models;

   Abstract : In today's world, following news is crucial for decision-making and staying informed. With the growing volume of daily news, automated processing is essential for timely insights and in aiding individuals and corporations in navigating the complexities of the information society. READ MORE