Search for dissertations about: "William M. Petrusic"

Found 1 swedish dissertation containing the words William M. Petrusic.

2. 1. Valence-Level Dependent Presentation-Order Effects in Preference Judgments

   Author : Mats P. Englund; Åke Hellström; William M. Petrusic; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Preference judgment; order effects; stimulus valence; sensation weighting; feature matching; comparison direction; Psychology; Psykologi; Psychology; psykologi;

   Abstract : Reversal of the stimulus-presentation order often affects the outcome in paired stimulus comparison. Psychophysicists have found that the size and direction of the order effects depend on the compared stimuli’s magnitudes, but this magnitude dependence does not seem to have been recognized previously in cognitive research on preference judgment. READ MORE