Search for dissertations about: "acquiring new customers"

Found 3 swedish dissertations containing the words acquiring new customers.

  2. 1. Towards a theory of managing information in new product development

    Author : Johan Frishammar; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell ekonomi och samhällsvetenskap; Industriell organisation; Business and economics; Ekonomi; Entreprenörskap och innovation;

    Abstract : This thesis deals with various information aspects of new product development (NPD). In total, the thesis consists of 6 research articles appended in full, and an introductory text that integrates and theorizes with and from these papers.The first paper is a review article examining the literature on and role of information in NPD. READ MORE

  4. 2. Acquisition of electronic commerce capability : the cases of Compaq and Dell in Sweden

    Author : Michael Kaplan; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Electronic commerce is in a state of growth and the number of firms engaging in electronic commerce has increased rapidly during the late 1990s. As a result, electronic commerce has become an essential part of commercial life. As firms have struggled to implement electronic commerce there have been successes and failures. READ MORE

  5. 3. Characteristics of Production Innovation

    Author : Lisa Larsson; Anna Öhrwall Rönnbäck; Johan Stahre; Anna Karlsson; Cecilia Warrol; Nina Edh Mirzaei; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Produktinnovation; Product Innovation;

    Abstract : Today firms must maintain high levels of efficiency, quality control, customer responsiveness and speed, but even the full set of these attributes is not sufficient for sustainable competitive advantage. A further challenging requirement is to innovate successfully, not only in product development but also in production. READ MORE