Search for dissertations about: "advertisement management"

Found 4 swedish dissertations containing the words advertisement management.

  2. 1. Fall prevention exercise for older adults : self-management with support of digital technology

    Author : Beatrice Pettersson; Marlene Sandlund; Maria Wiklund; Rebecka Janols; Lillemor Lundin-Olsson; Anne Söderlund; Umeå universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; eHealth; digital health; fall prevention; self-management; smartphone; digital technology; behavioural change support; Self-determination theory; Fallprevention; eHälsa; egenvård; digital teknik; beteendeförändring; självbestämmandeteorin; physiotherapy; fysioterapi; Public health; folkhälsa;

    Abstract : Background: Falls are a major public health issue, which can cause physical and psychological suffering for the individual as well as large costs for the society. To increase access and adherence to evidence-based fall prevention exercise, utilisation of older adults’ own capabilities and digital health offers promising solutions. READ MORE

  4. 2. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement

    Author : Erik Hunter; Per Davidsson; Helén Anderson; Claes Wahlbin; Eileen Fischer; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE

  5. 3. Performance in Franchise Systems : The Franchisee Perspective

    Author : Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE

  6. 4. Childhood overweight and obesity in preschool children - an emerging problem in urban and rural Vietnam. A study of epidemiology and associated factors

    Author : Loan Minh Do; Göteborgs universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; overweight; obesity; preschool children; follow-up study; IOTF;

    Abstract : Background: Childhood overweight and obesity is considered a global epidemic. From being a health problem mainly in high-income countries, it is now an emerging problem in low- and middle-income parts of the world as well. Contextual knowledge of obesity development dynamics is important as a basis for prevention and intervention strategies. READ MORE