Search for dissertations about: "advertising and consumer behaviour"

Found 5 swedish dissertations containing the words advertising and consumer behaviour.

  2. 1. Price discrimination, advertising and competition

    Author : Witness Simbanegavi; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : There are two main views of advertising the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. READ MORE

  4. 2. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development

    Author : Karina Töndevold Liljedal; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE

  5. 3. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

  6. 4. Promoting dietary change. Intervening in school and recognizing health messages in commercials

    Author : Hillevi Prell; Göteborgs universitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; health promotion; dietary intervention; food choice; attitudes; beliefs; school lunch; home and consumer studies; fish consumption; television food advertising; health discourse;

    Abstract : The purpose of this thesis was to examine influences on dietary change among children and adolescents with particular emphasis on individual factors, the school setting and food marketing. The Theory of Planned Behaviour was used to develop a controlled school-based intervention with a focus on fish among 8th grade pupils in the Gothenburg area. READ MORE

  7. 5. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Author : Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE