Search for dissertations about: "advertising history"

Showing result 1 - 5 of 7 swedish dissertations containing the words advertising history.

  1. 1. Regulating a Controversy Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Uppsala universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 2. Stoutwear and the Discourses of Disorder Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Lauren Downing Peters; Stockholms universitet.; [2018]
    Keywords : HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; American history; consumer culture; cultural history; design; discourse; dress history; fashion; fashion history; fashion magazines; fat; identity; Michel Foucault; modernism; modernity; plus-size; self-fashioning; technology; the body; women; modevetenskap; Fashion Studies;

    Abstract : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. READ MORE

  3. 3. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    University dissertation from Lund : Nordic Academic Press

    Author : Nikolas Glover; Stockholms universitet.; [2011]
    Keywords : HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; HUMANITIES and RELIGION History and philosophy subjects History subjects History; HUMANIORA och RELIGIONSVETENSKAP Historisk-filosofiska ämnen Historieämnen Historia; historia; History;

    Abstract : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. READ MORE

  4. 4. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Elizabeth Castaldo Lundén; Stockholms universitet.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

    Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE

  5. 5. Global Lifestyles : Constructions of Places and Identities in Travel Journalism

    University dissertation from Makadam förlag

    Author : Emilia Ljungberg; Lunds universitet.; Lund University.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This dissertation studies representations of globalization by analyzing travel journalism in two magazines from 1982 to 2008. Globalization discourses are studied through an analysis of how places and identities are constructed. READ MORE