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Showing result 1 - 5 of 9 swedish dissertations matching the above criteria.
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1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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2. Stoutwear and the Discourses of Disorder : Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930
Abstract : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. READ MORE
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3. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970
Abstract : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. READ MORE
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4. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media
Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE
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5. Class, Culture, and Conflict in the Edwardian Book Inscription : A Multimodal Ethnohistorical Approach
Abstract : This study draws on theories and methodologies from the fields of multimodality, ethnography and book history studiesto explore class conflict and social mobility in Edwardian Britain (1901-1914). Using a dataset of 2,998 book inscriptions, this work investigates the types of inscriptions present in books bought and exchanged in Edwardian Britain; the ways in which inscriptive practices varied according to location, gender, age, social class and occupation; the material and semiotic features of inscriptions; and their communicative and performative purposes. READ MORE
