Search for dissertations about: "advertising history"

Showing result 6 - 9 of 9 swedish dissertations containing the words advertising history.

  2. 6. Sound and Loyal Business: The History of the Swedish Advertising Cartel 1915-1965

    Author : Elin Åström Rudberg; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This dissertation examines the cooperation between advertising agencies and newspapers to control and regulate the market for advertisements in Sweden 1915–1965. The advertising industry was thus organized in a cartel. READ MORE

  4. 7. Extracting versatility : Films commissioned by the mining industry in postwar Sweden

    Author : Ole Johnny Fossås; Marina Dahlquist; Bo Florin; Zoë Druick; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; film history; swedish film; sponsored film; industrial film; useful cinema; mining; Sápmi; non-theatrical film; public service television; film distribution; the Swedish Film Institute; Radio Sweden; documentary film; film policy; filmhistoria; beställningsfilm; svensk film; industrifilm; informationsfilm; Sápmi; gruvindustrin; Svenska Filminstitutet; Sveriges Radio; Cinema Studies; filmvetenskap;

    Abstract : This study investigates how films commissioned by Swedish mining companies were employed for institutional use between 1945 and 1965. A central aspect of what gave these films their versatility stems from circumstances that allowed commissioned texts to pass as non-partisan audiovisual aids, as educational and informative instruments and as occasional examples of film art through intermediaries. READ MORE

  5. 8. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

  6. 9. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

    Author : Ylva Habel; Soveig Julich; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten; Film; Filmvetenskap; filmvetenskap; Cinema Studies;

    Abstract : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. READ MORE