Search for dissertations about: "advertising industry"

Showing result 1 - 5 of 9 swedish dissertations containing the words advertising industry.

  2. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  4. 2. Creative Distraction : The Digital Transformation of the Advertising Industry

    Author : Markus M Bugge; Dominic Power; Anders Malmberg; Neil Coe; Uppsala universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic geography; innovation; advertising; Internet; agglomeration economies; creative; interactive; knowledge; Oslo; Norway; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Economic geography; Ekonomisk geografi;

    Abstract : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. READ MORE

  5. 3. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

  6. 4. Evaluating Fast and Efficient Modeling Methods for Simulation-Based Optimization

    Author : Simon Lidberg; Amos H. C. Ng; Tehseen Aslam; Marcus Frantzén; Björn Johansson; Högskolan i Skövde; []
    Keywords : NATURAL SCIENCES; NATURVETENSKAP; NATURVETENSKAP; NATURAL SCIENCES; Production and Automation Engineering; Produktion och automatiseringsteknik;

    Abstract : As the industry in general, and the automotive industry in particular, is transforming -- due to new technologies and changes in market demands through electrification, digitalization, and globalization -- maintaining a competitive edge will require better predictions. Better predictions of production performance allows companies to capitalize on opportunities, avoid costly mistakes, and be proactive about change. READ MORE

  7. 5. Stoutwear and the Discourses of Disorder : Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930

    Author : Lauren Downing Peters; Klas Nyberg; Caroline Evans; Hazel Clark; Andrea Kollnitz; Reina Lewis; Stockholms universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANIORA; HUMANIORA; HUMANIORA; HUMANITIES; HUMANITIES; HUMANITIES; American history; consumer culture; cultural history; design; discourse; dress history; fashion; fashion history; fashion magazines; fat; identity; Michel Foucault; modernism; modernity; plus-size; self-fashioning; technology; the body; women; modevetenskap; Fashion Studies;

    Abstract : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. READ MORE