Search for dissertations about: "advertising psychology"
Found 2 swedish dissertations containing the words advertising psychology.
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1. Looking good : a study of gendered body ideals among young people
Abstract : The main objective of this thesis is to study how social and cultural norms regarding body and appearance are perceived and interpreted by young people. This is done by studying both how these perceptions affect young people and how the body is controlled and altered through practices such as dieting, exercise, plastic surgery and the use of steroids. READ MORE
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2. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction
Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE