Search for dissertations about: "assessment of marketing strategies"
Showing result 1 - 5 of 11 swedish dissertations containing the words assessment of marketing strategies.
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1. Assessment of business-to-business (B2B) e-marketplaces' performance
Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE
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2. Tensions of extensions : adverse effects of brand extension within consumer relationships
Abstract : Imagine how you would react if you learned that your favorite singer was recording new music in a style far from that which you have come to love. Perhaps you would disapprove. Then you might react like many Porsche consumers did when they learned that “their” brand would start producing sports utility vehicles. They are not without peers. READ MORE
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3. Buying behavior and long-term relationships in the metal mining industry : case studies of capital equipment buying
Abstract : This thesis deals with industrial buying behavior and long-term relationships in the metal mining industry. The mining environment is increasingly competitive as a result of globalization, deregulation and privatization, technological improvements, and eco-sensitivity. READ MORE
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4. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers
Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE
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5. Model-Based Optimization of Clinical Trial Designs
Abstract : General attrition rates in drug development pipeline have been recognized as a necessity to shift gears towards new methodologies that allow earlier and correct decisions, and the optimal use of all information accrued throughout the process. The quantitative science of pharmacometrics using pharmacokinetic-pharmacodynamic models was identified as one of the strategies core to this renaissance. READ MORE