Search for dissertations about: "audience groups"
Showing result 1 - 5 of 18 swedish dissertations containing the words audience groups.
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1. Authority-based argumentative strategies : Three models for their evaluation
Abstract : This dissertation is on argumentative strategies based on authority. In its first half, three of the most elaborate and influential approaches in argumentation theory, related to the models developed in this work, are analyzed: Douglas Walton's dialectical frame for analysis of arguments from expert opinion; Frans van Eemeren and Peter Houtlosser's pragma-dialectical approach to strategic maneuvering in argumentation; the concept of strategy used in Else Barth and Erik Krabbe's formal dialectics. READ MORE
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2. Everyday Life Information Practice : Affordances and Strategies within a Facebook Group
Abstract : Social networking sites are integral in reshaping how we access and interact with information and others. This doctoral thesis aims to offer an in-depth understanding of engagement in an everyday life information practice within a private Facebook group. READ MORE
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3. Climate change frames and frame formation : An analysis of climate change communication in the Swedish agricultural sector
Abstract : While previous research into understandings of climate change has usually examined general public perceptions and mainstream media representations, this thesis offers an audience-specific departure point by analysing climate change frames and frame formation in Swedish agriculture. The empirical material consists of Swedish farm magazines’ reporting on climate change, as well as eight focus group discussions among Swedish farmers on the topic of climate change and climate change information. READ MORE
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4. Screen Rites : A study of Swedish young people´s use and meaning-making of screen-based media in everyday life
Abstract : We are all aware of how many different media have become a familiar equipment in the home, perceived as any other furnityre. The media have become more or less unconsciously intertwined in everyday routines. READ MORE
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5. #InFlux. Journalists' adoption of social media and journalists' social roles
Abstract : #InFlux investigates journalists’ adoption of social media and social network sites (SNS) from the theoretical perspective of journalistic roles. It shows how the social roles of journalists are situated along the axes of formal– personal and news media logic–social media logic: skeptical shunners and activists, lurkers and networkers, news hubs and celebrified marketers, coordinators and ambassadors, professional marketers and pragmatics, entrepreneurs and journalists in incognito mode. READ MORE