Search for dissertations about: "automobile marketing"
Found 3 swedish dissertations containing the words automobile marketing.
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1. Brand Sensuality and Consumer-Based Brand Equity
Abstract : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. READ MORE
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2. Rethinking adoption : information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE
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3. Rethinking adoption : Information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE