Search for dissertations about: "b2b"

Showing result 1 - 5 of 31 swedish dissertations containing the word b2b.

2. 1. B2B Standards Implementation : Issues and Solutions

   Author : Eva Söderström; Benkt Wangler; Aphrodite Tsalgatidou; Stockholms universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; B2B standards; Implementation; Guidelines; Information technology; Informationsteknik; Teknik;

   Abstract : Interoperability between organisations involved in Business-to-Business (B2B) electronic commerce requires a common understanding and a common language. For this purpose, standards are required. B2B standards are in the thesis defined as guidelines for how communication and information sent between companies should be structured and managed. READ MORE

4. 2. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

5. 3. The Microstructure of Collaborative E-business Capability

   Author : John Gibe; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Organisationsteori; Organizational science; Strategic management; RBV; Resource-based view; Capability microstructures; Capabilities; B2B; Collaboration; Electronic commerce; E-business; E-commerce; Företagsledning; management;

   Abstract : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. READ MORE

6. 4. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

7. 5. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

   Author : Lena Hohenschwert; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

   Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE