Search for dissertations about: "bank marketing strategies"

Found 2 swedish dissertations containing the words bank marketing strategies.

  1. 1. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

    Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE

  2. 2. The reality-producing dynamics of the mobile phone in Uganda

    Author : Linda Paxling; []

    Abstract : The expectations and visions of the mobile phone in a development context is vast. International development institutions such as the World Bank, World Summit of the Information Society and International Telecommunication Union together with business conglomerates Google and Facebook have all invested their perspectives and visions of how the information and technology community should unfold in Uganda. READ MORE