Search for dissertations about: "benetton"

Found 2 swedish dissertations containing the word benetton.

  2. 1. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

    Author : Veronika Tarnovskaya; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsledning; management; Management of enterprises; Stakeholder Value; Customer Values; Value Creation; Stakeholders; Core Values; Corporate Branding; Market Orientation; Market Driving;

    Abstract : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. READ MORE

  4. 2. Three perspectives on supply chain design

    Author : Håkan Aronsson; Linköpings universitet; []
    Keywords : HUMANIORA; HUMANITIES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; logistics; supply chain management; design variables; constructs; concepts;

    Abstract : As companies increasingly cooperate with and rely on other companies to compete on a global market, the concept of supply chain management and logistics is gaining interest, from practitioner as well as researchers. Studies of high-performing companies, such as Benetton, Toyota and Nissan report that these organizations take a strategic view of the whole process of supply from original sources of material to end customers, achieving more efficient operations management and more effective strategic management. READ MORE