Search for dissertations about: "biopolitical marketing"

Found 2 swedish dissertations containing the words biopolitical marketing.

2. 1. Self-tracking, datafication and the biopolitical prosumption of life

   Author : Vassilis Charitsis; Per Skålén; Peter Svensson; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; biopolitical marketing; critical marketing; self-tracking; value creation; datafication; Business Administration; Företagsekonomi;

   Abstract : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. READ MORE

4. 2. The Political Dimension of Place Branding

   Author : Andrea Lucarelli; Per Olof Berg; Jacob Östberg; Martin Kornberger; Dominique Bouchet; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal; företagsekonomi; Business Administration;

   Abstract : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. READ MORE