Search for dissertations about: "brànding territorial"
Found 2 swedish dissertations containing the words brànding territorial.
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1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case
Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE
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2. Geographies of Place Branding : Researching through small and medium sized cities
Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE