Search for dissertations about: "brand awareness"

Showing result 1 - 5 of 10 swedish dissertations containing the words brand awareness.

2. 1. Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian women’s club football

   Author : Mattias Melkersson; Malmö högskola; []
   Keywords : Women s football; Gender; Scandinavia; Development; Identity; Brand Identity; Brand Image; Gender; Organisation; Viability; Visibility; Professional Sports;

   Abstract : Women’s football has developed significantly throughout recent years. Not only in regards to the increased amount of participants or on-field achievements, but furthermore in regards to recognition, professionalism and organisation. READ MORE

4. 2. Challenging consistency : effects of brand-incongruent communications

   Author : Fredrik Törn; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. READ MORE

5. 3. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

   Author : Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
   Keywords : Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

   Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE

6. 4. Why are WE not more attractive for women? : different perspectives on a collaboration process to increase gender awareness

   Author : Hans Lundkvist; Mats Westerberg; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Genus och teknik; Gender and Technology; Man Machine Relation Focusing Gender; Människa-maskin med inriktning mot genusforskning;

   Abstract : Access to human resources is a crucial factor in most cases of business and regional development. Due to demographical changes, urbanization and new values among the next generation, the competition to find the right workforce is likely to increase. READ MORE

7. 5. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media

   Author : Johanna Arnesson; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis; media and communication studies;

   Abstract : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. READ MORE