Search for dissertations about: "brand leverage"
Found 5 swedish dissertations containing the words brand leverage.
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1. In-Between Brands : Exploring the Essence of Brand Portfolio Management
Abstract : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. READ MORE
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2. Purchasing Power and Purchasing Strategies - Insights From the Humanitarian Sector
Abstract : In this dissertation, we discuss how buyers practice purchasing strategies in an asymmetric power situation favoring suppliers, and how their purchasing strategies practiced impact their purchasing power and buyer-supplier relationships. Organizations enter exchange relationships to access required resources not produced internally, and are exposed to uncertainty from not being able to fully control or predict flow of resources. READ MORE
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3. Sustainability Risk Management in Product Development Companies - Motivating Change
Abstract : Both the ecological and social system are systematically degrading, resulting in decreasing capacities to support human civilization. Product development and manufacturing companies play a key role in driving society’s transition towards a sustainable path. READ MORE
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4. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production
Abstract : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. READ MORE
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5. Deep Learning for Active Fire Detection Using Multi-Source Satellite Image Time Series
Abstract : In recent years, climate change and human activities have caused increas- ing numbers of wildfires. Earth observation data with various spatial and temporal resolutions have shown great potential in detecting and monitoring wildfires. READ MORE