Search for dissertations about: "brand management practice"

Showing result 1 - 5 of 13 swedish dissertations containing the words brand management practice.

2. 1. Digital Twins for Asset Management of Structures

   Author : Vanessa Saback; Björn Täljsten; Rasmus Rempling; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Digital Twins; BIM; Asset Management; Common Data Environment; Finite Element Modelling; Fiber Optic Sensors; Byggkonstruktion; Structural Engineering;

   Abstract : This thesis deals with asset management of structures through Building Information Modelling (BIM) and Digital Twins.Background: Current inspection and management processes for civil structures are time-consuming and can even be inaccurate. There is an increasingly high potential to improve these processes through recent advances in technology. READ MORE

4. 2. In-Between Brands : Exploring the Essence of Brand Portfolio Management

   Author : Daniel Filipsson; Sten Söderman; Henrik Uggla; Frans Melin; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand portfolio management; brand leverage; brand extension; co-branding; ingredient branding; in-between brands; migration and iteration.; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Abstract : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. READ MORE

5. 3. Brand orientation in action : Towards a relational approach

   Author : Johan Gromark; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism;

   Abstract : Along with the ever-expanding interest in brands, the brand orientation concept has since its inception in the early 1990s steadily received more and more attention from scholars and practitioners alike. Brand orientation ultimately captures how organisations can develop sustainable competitive advantages in the form of brands. READ MORE

6. 4. Aesthetic Flexibility : In Industrial Design Practice

   Author : Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
   Keywords : HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

   Abstract : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. READ MORE

7. 5. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

   Author : Mikael Andéhn; Fredrik Nordin; Per-Olof Berg; Mats E. Nilsson; Leif E. Hem; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

   Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE