Search for dissertations about: "brand origin"

Found 3 swedish dissertations containing the words brand origin.

  1. 1. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Mikael Andéhn; Stockholms universitet.; [2013]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

    Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE

  2. 2. Fire Dynamics in Multi-Room Compartment Fires

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Nils Johansson; [2015]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Fire safety engineering; fire dynamics; multi-room compartment; numerical experiment; small-scale experiment; hot-gas-layer temperature; hot-gas-layer interface height; reproducibility;

    Abstract : Fire dynamics in multi-room compartments are explored in this thesis and new methods to study conditions in rooms adjacent to the room of fire origin are presented. Simple and transparent engineering methods can create good possibilities for understanding different complex phenomena present in fire science. READ MORE

  3. 3. Tyrannical Consumers - Initiate Value Creation in the Food Value Chain

    University dissertation from Packaging Logistics, Lund University

    Author : Anders Lareke; [2007]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Key words: Transparency; consumer inter-action; value creation; food safety; contextual analysis; value chain;

    Abstract : The modern consumers live in a transparent world with unlimited information and consumers adopt information strategies around who they trust and this is based on their values and experiences of food. Consumer question the information provided by the authorities and seek other sources of information such as the Internet and fellow consumers. READ MORE