Search for dissertations about: "brand performance"

Showing result 1 - 5 of 40 swedish dissertations containing the words brand performance.

  2. 1. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  4. 2. The design philosophy of distributed programming systems: the Mozart experience

    Author : Per Brand; RISE; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES;

    Abstract : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. READ MORE

  5. 3. Implementation of complex polarization propagator theory for linear response properties of large molecular systems

    Author : Manuel Brand; Patrick Norman; Berta Fernández Rodríguez; KTH; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Theoretical Chemistry and Biology; Teoretisk kemi och biologi;

    Abstract : Since its beginning, the remarkable development from the first commercially available computers toward exascale supercomputers just within the span of a lifetime has been closely intertwined with the perpetual quest for the utilization of the arising computing power for the avail of theoretical chemistry. With the aim of further pushing the limits of computationally accessible molecular system sizes, this thesis includes the presentation of programming efforts, which brought forth two quantum chemical software codes, as well as a range of ab initio studies on carbon-based systems, enabled by the former. READ MORE

  6. 4. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    Author : Kaj-Dac Tam; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Abstract : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. READ MORE

  7. 5. The design philosophy of distributed programming systems : the Mozart experience

    Author : Per Brand; Seif Haridi; Elizer Dekel; KTH; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informationsteknik; Information technology; Informationsteknik;

    Abstract : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. READ MORE