Search for dissertations about: "brand quality"

Showing result 1 - 5 of 15 swedish dissertations containing the words brand quality.

  2. 1. Elusive intangibles : Exploring the experience of authenticity in product development

    Author : Per Kristav; Innovation; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

    Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE

  4. 2. Cone Beam Computed Tomography - radiation dose and image quality assessments

    Author : Sara Lofthag-Hansen; Göteborgs universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Cone beam computed tomography; anatomic landmarks; dose-area product; image quality; implant planning; periapical diagnosis; radiation dosimetry;

    Abstract : Diagnostic radiology has undergone profound changes in the last 30 years. New technologies are available to the dental field, cone beam computed tomography (CBCT) as one of the most important. READ MORE

  5. 3. Revalorization of poorly reactive sources by mechanochemical activation : An alternative approach for sustainable cementitious binders

    Author : Ilda Tole; Andrzej Cwirzen; Karin Habermehl-Cwirzen; Francesco Delogu; Pietro Lura; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; clay; sustainability; mechanical activation; ball milling; supplementary cementitious materials; alkali-activated materials; Byggmaterial; Building Materials;

    Abstract : The latest report from the Intergovernmental Panel on Climate Change made once again clear the urge to take immediate actions to reduce the emissions of carbon dioxide and other greenhouse gases. Among the UN Sustainable Development Goals (SDGs), Nr. READ MORE

  6. 4. Political Marketing: Understanding and Managing Stance and Brand Positioning

    Author : Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
    Keywords : Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. READ MORE

  7. 5. Gameful experiences : The not so painful road to gainful behavior

    Author : Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

    Abstract : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. READ MORE